Categories of Modelling
There are six main forms of male modelling, described below.
Fashion Editorial
Fashion editorial models appear in high-end magazines and editorial spreads, showcasing designers' work through artistic storytelling. The standards for this type of modelling are generally 6'0" to 6'2" (183 to 188 cm) in height, with a jacket size of 38" to 40". They have slim, proportionate builds. There is an overlap with runway models.
Runway/Catwalk
Runway models present designers’ collections at fashion shows by walking the catwalk in live settings. They must meet size and proportion requirements to fit sample garments, height typically 6'0"–6'2" (183–188 cm) for men, with slim builds. These models are chosen for their strong walk, posture, and ability to showcase clothing effectively.
Commercial
Commercial models promote fashion, beauty, travel, tech, healthcare, automotive and lifestyle products and services across TV, print, digital, and social media, appealing to a broad audience. Unlike high fashion, there are fewer strict requirements, allowing for diversity in look and body type, making this a popular path in the industry.
Promotional
Promotional models work at live events like trade shows and product launches. They need strong charisma and occasionally product knowledge, engaging directly with audiences. Their role relies on appearance and personality to draw attention and create a memorable brand presence, making them a key part of hands-on marketing campaigns.
Fitness
Fitness modelling promotes athletic wear, supplements, and active lifestyles through magazines, ads, and digital content. It emphasizes strong, toned physiques in dynamic or posed shots, often in gym or outdoor settings, using high-energy visuals to highlight fitness and performance. A good, defined, physique is necessary.
Underwear/Swimwear
Underwear/swimwear models showcase apparel through print, digital, and campaign imagery. The focus is on a fit, proportionate physique with smooth, healthy skin and symmetry. The height requirements are broader. The style highlights comfort, confidence, and natural appeal, often emphasizing fabric, fit, and lifestyle.
The above sectors of modelling are not exclusive of each other and models can work across different types of modelling. There are also other forms of modelling such as:
Fittings models, who work behind the scenes as living mannequins for designers, helping to test garment fit, drape, and movement;
Parts models, who specialise in showcasing specific features like hands, legs, or hair, often used in beauty or accessory campaigns;
Art models, pose for visual artists, photographers, or students, focusing on form, posture, and expression in clothed or nude settings;
Alt models, who have distinctive looks - tattoos, piercings, or unconventional features - and are sought for niche work;
Mature models, represent older demographics in advertising, promoting age-specific products with authenticity;
Child/teen models, who are under 17, appearing in youth fashion, toys, or family-oriented campaigns;
Plus-size models, who model larger clothing sizes (42+ for men);
Character models, who have unique looks (e.g., beard models, vintage styles, or "strongman" types) are cast for themed or brand-character roles.